Marketing for

Restoration Companies

 

Being in the damage restoration industry, you already know one of the biggest challenges is getting high-quality restoration leads in your service area, whether you are marketing to homeowners or business owners.

Getting high-quality leads of the types of customers, you prefer for your restoration business is never easy.

Having an ample supply of high-quality leads is why choosing and successfully implementing the correct marketing strategies is crucial to your business's growth and long-term health.

Marketing Ideas for Restoration Services

 

There are many forms of marketing for restoration services. But in 2021, the vast majority of successful companies include online marketing as a significant part of their growth strategy.

And given the often urgent needs related to customers looking for restoration services, digital marketing is by far the best use of your marketing dollar.

Due to your prospective customers' often urgent needs, this is especially true for search engine optimization (SEO) for restoration companies, which we'll talk more about a bit later.

Since most small to medium-size businesses don't have a dedicated marketing staff, there's often an instinct to outsource lead generation to directories like Home Advisor and Angie's list.

However, for several reasons, directories are not the best choice for leads.

First, it doesn't matter if it's a fire damage lead, smoke damage lead, or water damage lead. They all are expensive and shared with up to six contractors. 

Worst yet, these directories often generate leads by running ads promising the customer looking for restoration services the lowest pricing by making five or six contractors compete for business.

Now don't get me wrong. There's nothing wrong with competition.

But when the prospect already has a price shopping mindset. And some contractors will cut corners to offer lowball prices. It's not a level playing field. 

And due to these reasons, online directories selling shared leads are not a great digital marketing strategy and are a problematic and expensive way of growing your business.

Marketing Ideas for Restoration Services

 

There are many forms of marketing for restoration services. But in 2021, the vast majority of successful companies include online marketing as a significant part of their growth strategy.

And given the often urgent needs related to customers looking for restoration services, digital marketing is by far the best use of your marketing dollar.

Due to your prospective customers' often urgent needs, this is especially true for search engine optimization (SEO) for restoration companies, which we'll talk more about a bit later.

Since most small to medium-size businesses don't have a dedicated marketing staff, there's often an instinct to outsource lead generation to directories like Home Advisor and Angie's list.

However, for several reasons, directories are not the best choice for leads.

First, it doesn't matter if it's a fire damage lead, smoke damage lead, or water damage lead. They all are expensive and shared with up to six contractors. 

Worst yet, these directories often generate leads by running ads promising the customer looking for restoration services the lowest pricing by making five or six contractors compete for business.

Now don't get me wrong. There's nothing wrong with competition.

But when the prospect already has a price shopping mindset. And some contractors will cut corners to offer lowball prices. It's not a level playing field. 

And due to these reasons, online directories selling shared leads are not a great digital marketing strategy and are a problematic and expensive way of growing your business.

SEO for Restoration Companies

 

So if buying leads isn't a great way to go, what is? The answer is to generate your own leads. 

And with a 250% ROI (Return on Investment) not uncommon and the ability to design a campaign designed to bring you exactly the types of customers you want, SEO is without question the best option for your lead generation.

One of the best things about SEO leads is that a good SEO specialist will choose the type of customers to target. We do this through careful keyword selection and campaign design.  So instead of bargain hunters, SEO can bring you customers looking for exactly what you offer.

Because we would never use keywords containing modifiers like cheap, bargain, or low cost (unless for some reason, the client was targeting a price conscious market).

For example, if you have a water damage restoration company, we can build a campaign that focuses on water damage restoration SEO. By focusing on water damage marketing and water restoration marketing-related keywords, the campaign generates water damage leads.

And best of all, each lead is exclusive to you only. Not shared between you and five other companies.

To maximize the campaign's efficiency and provide you with the best possible conversion rates and ROI (Return on Investment), the SEO agency you choose must be proficient in local SEO, especially the Google Maps Local 3-Pack. Local SEO is essential because your customers are going to be finding you through local search.

An essential tool in local SEO and ranking in the 3-Pack is your GMB (Google My Business) listing. The GMB listing is crucial for an industry like restoration construction. First, it's a significant ranking factor for the Google Maps Local 3-Pack. And since the 3-Pack is literally the best source of local leads, you want to be there.

Also, since many prospective customers will be in crisis mode, they may skip websites altogether and call the first restoration company they can find in the 3-Pack with an attractive, complete, and well structured GMB listing and an ample number of 5-star customer reviews.

Few industries benefit as much from SEO as damage restoration. And except for a couple of national companies like SERVEPRO and ServiceMaster, it's surprising how few companies in the industry have implemented a successful SEO campaign, which makes SEO an even better choice for you.

Other Options for Restoration Digital Marketing

 

There are, of course, additional choices for your digital marketing, with a great option being social media. While social media is unlikely to bring you a significant number of leads and customers directly, it can be a powerful and dramatic form of social proof.

Especially since you can create posts showing things like before and after pictures showing the smoldering remains of a fire-damaged home restored to like-new condition.

Another powerful form of social proof is online reviews. Over 90% of online shoppers read reviews before making a purchase decision. And three out of every four trust those reviews as much as a recommendation from a friend. So when looking for an SEO company, it's essential to choose one that can help you grow your online review portfolio.

Why Work With Us

 

We are a full-service digital marketing agency that specializes in local SEO and the Google Maps Local 3-Pack. We are a one-stop-shop for your digital marketing needs, whether SEO, social media, website design, maintenance, or online review management.

We have driven countless leads and ranked thousands of keywords for our clients. And we can provide you with effective digital marketing with a great ROI. Contact us today for a no-obligation website audit and review of your online presence. It's a significant first step towards growing your leads, sales, and profit.