Google is so ubiquitous when it comes to web searches that it’s often used as a verb. But despite their popularity, Google searches now account for less than 65% of the total search engine market in the US. And the primary reason for Google’s loss of market share is the slow but steady growth of Bing. That’s right, it’s time to take notice of Bing. The onetime little search engine who couldn’t, is now used for 23.7% of all web searches in the United States. And when you add in the 11.9% of searches that are performed using Yahoo and its affiliates (which are powered by Bing) its total share of the search engine market climbs to over 35%! These numbers are just too big to ignore.
Need more convincing that it’s time to take Bing Seriously? Not only are more than one out of every three searches being conducted using Bing’s technology, but Bing users tend to have a higher conversion rate than Google users. And equally compelling is the fact that there is so much attention focused on Google, that there is often less SEO competition on Bing than there is with Google. So many times, it’s easier to get first page rankings on Bing.
This isn’t just limited to desktop organic search either. There are plenty of consumers that use Bing Maps for local search, so it’s important to make sure your site is optimized for that as well. Again, this will take some extra work by the SEO agency. And don’t forget optimizing for mobile search. This is important because more than have of searches are now made on mobile devices. But the results will be well worth it.
Also important is setting-up a Bing Places for Business Listing. Similar to Google My Business, the listing is free and if properly set-up can be quite helpful in getting new customers.
Considering these facts, it’s important to make sure that the SEO agency you choose is optimizing your website for Bing. This isn’t something that happens automatically. There are a number of steps that need to be taken to optimize your site. First, all your website’s pages need to be indexed with Bing. Your sitemap will need to be sent to Bing as well. Bing’s keyword algorithm is different than Google, so you will want to make sure that your SEO is familiar with the differences and will proceed accordingly. An as is the case with SEO keyword research and implementation with Google, your SEO agency’s proficiency here can make the difference between a successful campaign and a disappointing one.
SEO doesn’t have to be hard to understand. There really is a process that will achieve great results almost every time. But there are countless SEO agencies out there – so many that making a decision to move forward with your company’s SEO can be a really difficult one. However, if you are looking for an SEO agency that keeps up to date on all of the newest trends. And who prices their services fairly and transparently. Look no farther than NewStar SEO. We will make sure you get the most for your digital marketing dollar, which will result in more leads, sales and profits. Because it’s not about SEO. It’s about growing your business.
Note: While NewStar SEO loves the results clients can achieve by adding Bing to their overall digital marketing strategy, we feel it’s important to state that we are not affiliated with Bing.