Whether you have a small, medium, or large-scale pressure washing company, effective pressure washing marketing strategies can help take your business to the next level.
These strategies allow you to grow your business by influencing your current and potential customer's actions, including how they engage with your brand.
And since finding services such as a pressure washer online is the preferred method of the vast majority of consumers, millions of people spending so much time online, a pressure washing business can leverage various marketing strategies to promote your services.
Read on to learn more about what is pressure washing SEO, the different marketing strategies, and why Pressure-washing SEO is the most effective way of generating leads and boosting your business.
What is Pressure Washing SEO?
Pressure washing SEO is a strategy designed to promote your business to potential customers looking for a pressure cleaning company. The primary goal of pressure washing SEO is to increase your website's visibility to local commercial and residential customers looking for pressure washing services. Pressure Washing SEO can effectively generate many types of pressure washing leads, including:
- Pressure Washing job Leads
- Pressure Washing Leads Near Me
- Commercial Pressure Washing Leads
- Power Washing Leads
- Window Cleaning Leads
- Roof Cleaning Leads
- House Washing Leads
- Gutter Cleaning Leads
Pressure Washing SEO strategies optimize your business using location-based keywords like soft washing in Denver, gutter cleaning in Seattle, and pressure washing near me. Optimizing your website and Google My Business listing for location-specific searches is critical for first-page rankings in Google local search. And to appear in the Google Maps Local 3-Pack. In both cases, the distance between a business and the prospective customer searching is a significant ranking factor. There are plenty of power washing leads generated too. 46% of Google searches have a local intent, and 88% of local business searches on a mobile device lead to a visit or call to a local business within 24 hours.
Marketing Your Pressure Washing Business
Here are different marketing strategies for your pressure washing business:
Power Washing SEO
With over 93% of online experiences beginning with search engines, your pressure washing business must have a solid online presence to succeed. Including pressure-washing SEO to boost search visibility and enhance your rankings on Google searches.
Even better, local SEO can target your business to clients in your local area. Here is how local SEO and the Google Maps 3-Pack SEO will help your pressure washing business:
More power washing leads - the vast majority of potential customers don't go past the first page of local search or the initial three results in the Google Maps Local 3-Pack.
And in almost all situations, the only way to get to page one is through a good SEO agency that understands local search.
SEO leads close at a much higher rate than other forms of marketing, too. SEO Leads close at an average rate of 14.7%. And leads from the Google Maps 3-Pack do even better. With 3-Pack leads closing at an incredible average rate of 28%.
Trustworthiness - achieving a spot in Google maps 3-pack shows credibility and reliability. Therefore, the higher you rank in SERPs, the more pressure washing leads and traffic you'll generate.
Influences buying decision - research shows that 76% of visitors who conduct a local search will contact the business within 24 hours, and 28% will result in a purchase. So, when you are in the 3-pack, you can expect more phone calls and increased sales of your power washing services.
Pressure Washing Leads
It might seem easier to just get pressure washing leads through sites like Home Advisor and Angie's List. However, the leads generated through these sites can be expensive.
And worse yet, they are shared leads. Leads for pressure washing jobs are shared with as many as four or five other pressure washing contractors.
Lead generation sites often attract customers by promising to help them get the lowest pricing.
They even go so far as to promote the fact that they make contractors compete against each other to offer the lowest price.
As you can imagine, this can attract extremely price-oriented customers.
And this often results in a race to the bottom between contractors, resulting in jobs that result in little or no profit.
As a business owner, is this really the type of customer you want to attract?
In contrast with sites selling pressure wash leads, SEO for pressure washing gives you the power of reaching the type of customers best for your business.
A good SEO agency will structure your SEO campaign with keywords that will attract the types of customers you want, not price shoppers.
Pressure Washing Advertising
Pressure washing advertising allows you to share your business ideas, work, and industrial knowledge with potential clients. Pressure washing advertising includes social media ads and PPC, like Google Ads.
However, these ads are typically not as effective as organic SEO leads, as many people don't find paid ads to be relevant or trustworthy.
According to a study by Search Engine Watch, 68% of searchers prefer the Google Local 3-Pack, 27% prefer local SEO, and only 10% click on paid search results.
Therefore, Google Local 3-pack and SEO are cost-effective and proven to generate more leads than other campaigns.
Why choose Newstar SEO
Having an online presence is no longer enough for a pressure washing business. It's crucial to be proactive and use SEO to get ahead of your competition.
At Newstar SEO, we understand that your pressure washing business is special and unique, and your online marketing strategy should reflect that.
We design winning SEO strategies and customized marketing campaigns that will help you rank in the Google 3-pack map and boost your power washing leads.
Contact us today for a free site audit and more information on how we can help you grow your leads, sales and profits.