Marketing for Chiropractors
Marketing for chiropractors is an often overlooked but critical part of any chiropractic practice.
After all, a practice that doesn't grow or bring in new patients will wither away.
Growth and profit are why it's essential to develop a strategic marketing strategy for a chiropractic business.
Nowadays, almost everyone searches for services they need on the Internet.
And traditional sources of patient acquisition like newspapers, printed directories, and the Yellow Pages are all but obsolete.
Therefore, digital marketing has become an essential source for growth when it comes to marketing for chiropractors.
Digital marketing encompasses different fields, including lead generation, SEO (search engine optimization), social media, and website creation.
If you own a chiropractic clinic, then digital marketing can be your best friend.
Chiropractic Lead Generation
There are countless patients with back and neck pain that don't know where to go for help.
Furthermore, there are millions more that could benefit from chiropractic, but don't even realize you could help them.
Properly done, chiropractic lead generation plays a significant role in your business.
Leads are anyone interested in your product or service. Therefore, lead generation describes the process of attracting and converting people into prospects.
There are multiple ways of generating leads, such as email campaigns, social media, PPC (pay per click) ads like Google Ads, and SEO. Due to reasons detailed below, we believe SEO is the best in the vast majority of cases
SEO for Chiropractors
SEO stands for search engine optimization, and it plays a massive role in bringing patients to your clinic. Chiropractor SEO entails understanding search topics, keywords, and location.
Whenever someone types in chiropractor from a specific location on Google, you want to be the first thing they see.
When it comes to SEO for chiropractors, it's essential to consider the location.
For example, you want to show up in search results like chiropractor near me.
And if your clinic is in Los Angeles, you want people to find you when they search like chiropractors in Los Angeles.
This is why Local SEO expertise is so necessary.
Local SEO differs from organic SEO in that it adds a geo-specific component into the mix.
So, in addition to relevance, which is how relevant the website's content is to a Google search.
And prominence, which is how prominent the website/company is. This is determined through off-page signals like backlinks to the site and directories where the site is listed.
Google also considers proximity in a local search. Specifically, the distance of the searcher from potential service providers.
As you can imagine, there are many nuances and variables involved in effectively ranking a business in local SEO.
And why for local SEO services, it's critical to work with an experienced agency specializing in local SEO.
Choosing an agency proficient in local SEO will ensure the best possible chance of getting ranked in both local organic SEO and, even more importantly, helping you rank in the Google Maps Local 3-Pack.
3-Pack leads convert at a fantastic average of 28% (vs. 14.7% for organic search leads and less than 2% for outbound marketing leads).
And the 3-Pack is, without doubt, the best source of leads for any local business.
From determining the best search terms through keyword research to properly setting up and structuring your Google My Business profile, we know exactly what's needed to help your practice grow and prosper.
Social Media for Chiropractors
Social media is an excellent way to enhance brand awareness.
And while not as effective as SEO for lead generation, social media marketing for chiropractors is still vital to your practice.
Social media is an excellent way to develop trust and increase engagement by educating both patients and potential patients.
When you incorporate valuable and interesting posts about various treatments and conditions in the chiropractic field, that can spark an interest in a reader, prompting him or her to take action.
Some of the best social media outlets to check out would be Facebook, Twitter, and Instagram.
When it comes to social media, it's all about being persistent.
Posting once a month will not get the results you want; you have to do it daily to keep your readers coming back for more.
Due to the value of social media, we offer social media posting, management, and marketing services.
And whether you are looking at setting up a Facebook page, Facebook Ads, or social media content, our team of experienced and talented social media marketing specialists is here to help you with whatever your social media needs.
When it comes to a high-converting chiropractic website, consider a user-friendly design, fully optimized for SEO, and easy to read.
And you will both want the landing page and the rest of your site to be attractive and user-friendly with multiple, easy ways to contact you or make an appointment.
One of the most common mistakes that medical professionals make is having scientific and medical information on the website.
That can cause your site visitors to be overwhelmed. Which typically results in them leaving and going to another site that keeps things simple and in layman's terms.
You will also want a website that loads quickly and works well on both desktop and mobile devices like smartphones and tablets.
If your page takes too long to load, or if it doesn't render correctly on their mobile device, you will end up with a high bounce rate, where your site visitors leave without anything from your website.
NewStar SEO can help you by optimizing your current website. Or, if you would benefit from a new site, we can build you a great new WordPress website that you will be proud of, that will increase your conversion rates, too.
Why Work With NewStar SEO
When it comes to SEO for chiropractors, you will need an expert to help you because of its complexity.
NewStar SEO has driven countless leads and ranked thousands of keywords in the 3-Pack and organic search results for our clients.
We specialize in SEO in the healthcare field, and we are an excellent choice to help you with chiropractor SEO.
So if you are looking to grow your practice, let's talk about ways we can help enhance your brand and increase your leads, sales, and profit.
Contact us now for a free, no-obligation consulting session where we can show you precisely how we can help.